According to the Wisconsin Department of Justice, the number of heroin cases processed by the state crime lab has steadily increased in almost every Wisconsin county throughout the last three years.
The same is true for the number of a number of heroin-related deaths, rising about 50 percent last year to 199, according to a recent survey of county coroners. By comparison, Wisconsin averaged 29 such deaths each year from 2000 to 2007.
On Wednesday, the DOJ unveiled their public awareness campaign on the widespread perils of the drug. The campaign includes posters and television, radio and online ads, a youth-oriented interactive website, and videos of interviews with addicts and family members of current and former heroin users.
One testimonial stands out.
Republican State Representative John Nygren is the Assembly Co-chair of the legislature's powerful Joint Committee on Finance.
In shocking detail, Nygren shares the story of his daughter's fight with heroin addiction.